One of the biggest Bollywood wars of the recent times is on and Om Shanti Om has won the first battle over Saawariya. The irony of it is that the success is not because of superior script but a better marketing campaign. When it came to selling the reels Sanjay Leela Bhansali was no match for the mass appeal of Shahrukh Khan......Read More
Tuesday, 13 November 2007
Saawariya lost out to OSO marketing
One of the biggest Bollywood wars of the recent times is on and Om Shanti Om has won the first battle over Saawariya. The irony of it is that the success is not because of superior script but a better marketing campaign. When it came to selling the reels Sanjay Leela Bhansali was no match for the mass appeal of Shahrukh Khan......Read More
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